CloseUp360 Partners with WAVE.tv
NEW YORK (December 23, 2020) -- CloseUp360 and WAVE.tv, the sports media company for today’s fan, are pleased to announce a digital/social content distribution partnership that will bring behind-the-scenes NBA player content to WAVE.tv’s 200 million monthly unique viewers.
The partnership provides WAVE.tv with digital/social access and rights to leverage CloseUp360’s exclusive library of specialty content, which provides an immersive look inside NBA players’ lives and interests off the court. WAVE.tv has more than 65 million followers and subscribers across its portfolio, and boasts 3.9 billion video views monthly.
“WAVE.tv is one of the largest sports media companies in the world reaching a younger generation of basketball fans through social media,” said Rama Raju, Brand Partnerships Director for CloseUp360. “We look forward to providing their global audience with our special video pieces to enhance their already diverse portfolio of sports content.”
CloseUp360 was founded in late 2018 to focus on the arena beyond the game of basketball, which has become a league of its own. Over the last two years, CloseUp360 has parlayed its exclusive access, industry relationships, storytelling expertise and high-level productions into collaborations with hundreds of players to highlight their off-the-court impact through the company’s trademark mini-documentaries.
“NBA players have never been more active outside the sport of basketball, and CloseUp360 provides a distinctive, creative look at these players and their impact off the court,” said Greg Bobolo, SVP of Strategy & Partnerships for WAVE.tv. “We are incredibly excited to expand our basketball offering with CloseUp360’s unique footage from some of the most recognizable athletes and celebrities in the world. This content will be a great addition to the WAVE.tv portfolio.”
CloseUp360 is a specialized media platform and production company focused on NBA players and insiders, and their impact off the court. Taking a 360-degree view of all things beyond the game, CloseUp360 offers an immersive look inside players' lives. Topics include players' journeys, personal branding, career development, hometown impact, international growth, lifestyle interests, family connections and more.
CloseUp360 also has television and digital/social distribution through partnerships with PlayersTV, BallisLife, ClutchPoints and more outlets around the world, reaching more than 100 million subscribers and growing.
WAVE.tv is a sports media company for today’s fan. Through a portfolio of media brands covering a wide array of fandoms and genres, WAVE.tv entertains modern day sports fans with the programming they love, produced for the digital platforms where they spend the most time.
Their programming can be discovered across Snapchat, Instagram, TikTok, Facebook, YouTube, and other core and emerging platforms. Each month, WAVE.tv’s entire portfolio has more 65 million followers and subscribers (largely Gen-Z and Millennials), with a unique reach of 200 million and generating more than 3.9 billion video views.