Stephen Curry Inspires Under Armour to Launch AAU Girls Basketball Circuit
Stephen Curry's decision to include two female basketball players in his SC30 Select Camp during the summer of 2018 has sparked a new movement for inclusion in the sport. Starting in April, Under Armour will follow the Golden State Warriors superstar's lead with the inaugural season of the UAA Girls Basketball Circuit.
The Baltimore-based athletic apparel company will support three grassroots hoops organizations—UA Future, UA Rise and UAA-Girls—to offer opportunities to girls between the ages of 10 and 17. UA Future will serve those between 10 and 14, with UA Rise encompassing 15- to 17-year-olds and UAA-Girls showcasing the nation's elite 16- and 17-year-olds.
"It is as important a time as ever to expand the game of basketball and increase the opportunities for girls across the country to pursue their dreams," Steph said in a statement. "I’ve taken steps to use my own platform to drive awareness and level the playing field for girls and women. I’m proud that Under Armour continues to also take the initiative, with programs like UAA-G, to create opportunities for girls to 'Ruin the Game' in their own way."
UAA-G will launch this spring with 30 teams scheduled to play 10 regular-season games, five final games and three league sessions leading into the UAA-G Finals in Atlanta. UA Rise will pit 48 teams from across the country in the 15U, 16U ad 17U age groups in a 12-game regular season, with the top 16 qualifiers from each group reaching the UA Rise Championship in Atlanta towards the end of July. UA Future, meanwhile, will operate regionally ahead of its own national championship in Kansas City in late June.
Josh Martin is the Editorial Director of CloseUp360. He previously covered the NBA for Bleacher Report and USA Today Sports Media Group, and has written for Yahoo! Sports and Complex. He is also the co-host of the Hollywood Hoops podcast. Follow him on Twitter and Instagram.