Stephen Curry Honors Fan Letter, Makes UA Shoes Available for Girls Online
If you’ve perused Under Armour’s website in the last day or two, you might not have paid much mind to seeing Stephen Curry’s latest signature shoe, the Curry 5, listed under “Girls' Basketball Athletic Shoes,” among other locations. After all, what would be so unusual about the Golden State Warriors’ two-time NBA MVP marketing his kicks to girls, especially after hosting an all-girls basketball camp earlier this year?
As it happens, the Curry 5s have only been listed for girls online since November 29, and might not have wound up on that part of UA’s website at all, if not for a handwritten letter that went viral on social media.
Riley Morrison penned a letter to Steph after the nine-year-old Napa, California native and her father failed to find her favorite player’s shoes in the “Girls” section of UA’s online shop—but did find them in the “Boys” section.
“I know you support girl athletes because you have two daughters and you host an all girls basketball camp,” Riley wrote. “I hope you can work with Under Armour to change this because girls want to rock the Curry 5’s too.”
“I wanted to help make things equal for all girls,” she told Teen Vogue, “because girls play basketball, too.”
Three days after Riley’s request swept across Twitter, Steph came through with a response—also written by hand—and a correction to Under Armour’s website. For Riley, the three-time champion also offered up a pair of the Curry 5s, a promise to make her one of the first to receive the 6s and an invitation to join him at his event in Oakland for International Women’s Day on March 8.
"That's the beauty of Steph. He understands his power. He understands the impact he can make on people's lives,” Warriors head coach Steve Kerr said, per espnW. “I'm just incredibly proud of him and our other guys. I think we have a whole team full of guys like that. But Steph stands out because of the amount of attention he gets, and the adoration he receives from millions of young teenage boys and girls everywhere."
This move by Steph should only help to expand his youthful fanbase—and boost his shoe’s sales in the process.
Josh Martin is the Editorial Director of CloseUp360. He previously covered the NBA for Bleacher Report and USA Today Sports Media Group, and has written for Yahoo! Sports and Complex. He is also the co-host of the Hollywood Hoops podcast. Follow him on Twitter and Instagram.